Nordic bathhouse rituals run deep in Scandinavian culture. These rituals are time-tested and are as simple as they are effective. That is why here at PLUNJ, staying true to the Nordic tradition, we have developed #theregimen. This regimen not only stays true to its Nordic roots, but we are sure that it will leave you feeling refreshed and ready to PLUNJ through whatever life might have in store for you next.
What is PLUNJ?
PLUNJ is a Nordic style bathhouse where the main focus is contrast therapy. Our bathhouse is a small communal space for those who are striving to feel and perform their very best. Not to mention it is a fun place to hang out. Our bathhouse strives to straddle the line between utility and luxury. You will find that our space, while very well-appointed, is simple in its method as well as in its practice. When all is said and done, we have only one goal: to help you feel better than when you came in.
What services do you offer?
Our space includes a dry sauna which is heated by an electric stove where water can be poured on top to create steam. We also have two cold plunge tubs that each fit one person, and a rest station with chairs and towels.
Most guests follow a rotation: start in the sauna for 10-15 minutes, rinse off in a warm bucket shower, spend 30 seconds to 5 minutes in the cold tub, and then rest for a few minutes before repeating that process one or two more times.
There are two private bathrooms, each with a shower and soap, shampoo, and conditioner, and lockers to keep your personal items in during your session.
We also offer complimentary tea and water to drink throughout the session.
Remember to bring your own swimwear!
What is contrast therapy?
Contrast therapy is a type of treatment done through deliberate and safe exposure to extreme temperatures, such as switching back and forth between a sauna and a cold plunge. It provides many physical and mental health benefits.
What is the overall vibe of PLUNJ?
Traditionally, bathhouses have been a center of the community. Our hope for PLUNJ is just that, a place to gather. PLUNJ is meant to be a social place. However, we encourage guests to please be mindful of others' experiences, use indoor voices when talking, and keep conversations appropriate. Any and all unwanted advances will be dealt with immediately.
How long is a session?
Sessions last 1 hour. During this time you may use the amenities as much as you please.
We encourage first-time guests to arrive 10-15 minutes early so you can change and get acquainted with the space before your session starts in order to take advantage of the full hour.
Since it is a small space, we also ask that you be mindful of the time you spend in the restrooms/changing rooms both at the beginning and end of your session to ensure everyone has the ability to use the facility.
How many people per session?
Though our sauna has a capacity of ten people, we cap our general sessions at six people to ensure enough room and comfort for guests.
See below for information on Group Sessions/Private Buyouts.
Is there a dress code at PLUNJ?
Traditionally, bathhouses are clothing optional. However, PLUNJ is not and CLOTHING IS MANDATORY. Most guests wear swimwear or something they feel comfortable getting wet in. All swimwear should be appropriate for a public communal space.
Can I use my cell phone while in PLUNJ?
PLUNJ is a tech-free space. Please silence all electronic devices upon entry of the bathhouse unless it is necessary (I.E. Medical professionals, first responders, etc..)
Are there age restrictions at PLUNJ?
During regular business hours, we do have a strict 18 years and older restriction. However, if guests choose to rent our space for a private group, all children over the age of 12 are welcome to participate. Children from the ages of 12-17 need to be accompanied by an adult. An adult must fill out our consent waiver for each minor.
What are the temperatures of the cold plunges and sauna?
We have two cold plunges. One is around 52°F and the other is around 42°F.
The sauna is usually set between 185-195°F.
Health & Wellness FAQs
What are the benefits of contrast therapy?
So many! Through regular sauna and cold plunge use in moderation, you may notice any number of these benefits:
Releases hormones to boost mood
Reduces symptoms of anxiety and depression
Increases norepinephrine to increase levels of focus
Builds mental fortitude
Reduces risk of dementia
Reduces risk of lung diseases
Improves immune response
Reduces inflammation and tissue congestion
Can alleviate symptoms of arthritis
Decreases joint stiffness
Increases range of motion
Benefits cardiovascular system
Improves blood circulation
Faster post-workout recovery
Treats muscle spasms, sprains, and strains
Increases energy levels
Slower body aging
I have a session scheduled today or tomorrow, but I’m not feeling well! What should I do?
If you’re not feeling well, please stay home. We know that the sauna may feel good and might even alleviate your symptoms, but using our public space might endanger the rest of the patrons who use it.
Let us know if you can’t make it as soon as possible, and we will work with you to ensure your reservation is taken care of. Click here to read our full cancellation policy.
How long should I stay in the cold plunge?
The number one principle or practice to follow is listen to your body! If you begin to shiver in the water, your heart rate is increasing and your breathing will be affected. This is your body telling you it’s time to get out and get warm. Dry off with a towel and allow your body to warm up on its own.
Research suggests that you only need to be immersed to the neck in cold water for 30-90 seconds to reap the benefits of brown fat activation, mood-boosting hormones, and improved immune response. In fact, it’s much more effective to do shorter plunges more regularly than it is to do one long plunge.
When you push yourself to stay in the cold water for longer than 2 or 3 minutes, it becomes more about mental toughness at that point.
How long should I stay in the sauna?
The number one principle or practice to follow is listen to your body! Some of the body’s signs of overheating are tingling in the fingers, ears, and skin, and/or hyperventilating.
Research suggests that 10-15 minutes at a time in the sauna is optimal, and anything over 19 minutes per session may be too much. Although we can become more habituated and acclimatized to the heat over time, there is a threshold before too much stress is placed on our cardiovascular system or our proteins begin to sustain damage.
What health complications would preclude me from participating in sauna or cold plunge?
If you have cardiovascular disease, cardiac arrhythmia, excessively high or low blood pressure, fever, cancer, skin disorders, blood clots, varicose veins, or respiratory infections, the sauna may be more harmful than helpful for you.
If you have untreated myocardial hypertrophy, coronary artery disease and/or chest pain, untreated high blood pressure, other cardiovascular health problems or cardiac arrhythmia, it may be best to avoid cold water.
Please consult your doctor if you’re not sure whether you should use the sauna or cold plunges.
If you are pregnant, please consult your doctor before using the sauna and cold plunges.
Group Sessions/Private Buyouts
What is a Group Session/Private Buyout?
If you’d like to host a gathering or party at PLUNJ for family, friends, your business, etc., we offer the option to reserve a time slot for only you and your party.
We offer 1-hr private sessions for one to six people (max ten), 2-hr sessions for seven to ten people (max fifteen), and 3-hr sessions for eleven to fifteen people (max twenty).
If you would like to bring more people than the timeframe typically allows, there will be a $20 charge for each additional person. For example, if you book a 1-hr private session but have nine people, the additional three people will be charged $20 each.
How much does each Private Buyout cost?
1-hr: $150/group (plush $20 per additional person)
2-hr: $250/group (plus $20 per additional person)
3-hr: $350/group (plus $20 per additional person)
Can I book for a party of more than 20?
No, unfortunately, we do not have the space to accommodate more than 20 people at a time. However, if your group has more people than that, you do have the option to reserve two or more time slots in a day to split and accommodate your whole group.
I see that there’s availability online during the time I want, but it won’t let me book for more than one person. Why is that?
That means that there is only one spot left in the session. You’ll be able to book for as many people as there are spots available.
How does the waitlist work?
If there is an option to add yourself to a waitlist when booking online, that means the session is full. You can add yourself to a waitlist and if someone cancels their booking during that session, you will receive a text or email notifying you the session has become available. From there, you will have an hour to decide whether you’d like to take the spot before it is given to someone else.
What are the payment methods at PLUNJ?
We accept all major credit/debit cards, Apple Pay, Venmo. If booking online, you will be asked to pay at the time of your booking. If you call or text to reserve your spot(s), you may pay at the space before your session.
I am running late! What should I do?
If you are running late for your assigned time slot, we can either help you reserve a newly available time for a $5 fee, or you are welcome to come and use the remaining time you have left on your original booking.
Do I need to fill out a consent waiver?
Yes, which you may fill out before you come in for your session or at the space: consent waiver
Do you sell gift cards?
Yes, we do! Call or text us and we can help you purchase one over the phone.
Do you offer memberships?
Yes! We have an unlimited monthly membership called the SISU membership (which is currently sold out and has a waitlist), and a 4x/month membership called LAGOM for $90/month. We also offer a fully-transferable ten-session punch pass for $250. Plus, we offer student, military, educator, or first responder ten-session punch passes for $200 in store. Show relevant ID at purchase.
Click here to purchase a membership.
Can I purchase a membership for someone else?
Yes you can! Just know that you'll be charged monthly until you cancel. Another option if purchasing for someone else is to buy a gift card.